Britannia News


Britannia Turns To Public To Recruit Colour Consultants

15TH MARCH 2010

Budding interior designers can flex their creative muscles by helping Britannia to choose the colour of its next Sigma Editions range cooker.

Visitors to will be able to take part in a special poll with the most popular shade being used to colour the latest addition to the Sigma Editions range, a collection designed to give customers a wider choice of standard colours at no supplement.

Robert Cassidy, brand manager at Britannia, comments:  "The shades in the current portfolio - Velvet Red, Candy Pink, Ice Blue and Pure White - have proved popular.  However, to best reflect the latest kitchen trends and customer tastes, we're regularly updating the colourways and what better way to do this than by getting our customers to tell us exactly what they want."

The poll, which will be live until 6 April, will give a choice of the following shades:  Aubergine, Sage Green, Lavender, Natural Stone, Cafe Mocha, Royal Blue, Tangerine and Burgundy.

The Sigma Editions collection was launched in 2008 to complement the existing options of Stainless Steel, Gloss Black and Cream.

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