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BRITANNIA

Britannia Range Cookers Brochure and DVD

5TH APRIL 2008
Britannia Range Cooker Brochure and DVD Britannia Range Cooker Brochure and DVD



Britannia is bringing its brochure to life with the launch of a brand new DVD, designed to help consumers better understand the specification of its range cookers and the benefits of cooking with them.

The lively content, which sees a professional chef help a new Britannia owner cook a meal for a sumptuous dinner party, has been designed to show off USPs such as the Chef Top hotplate feature and the Quickstart pre-heat system. As well as giving consumers some great menu ideas, it also draws attention to the benefits of multi-functional cooking, telescopic shelves and the rotisserie.

Issued with every brochure request, the DVD, which was shot in the home of a Britannia owner, will be available to retailers, both as a staff training tool and a sales aid for customers.

Henneke Duistermaat, Director of Marketing at Britannia, comments:  “We are constantly looking for ways to help retailers convert leads and while our brochure does a great job of showing off the diversity of our range, we wanted to complement it with something that would really communicate the pleasure of cooking with a Britannia range cooker.”

She continues:  “Seeing the Sigma model in action on the DVD does this perfectly and is probably the next best thing to consumers ‘test-driving’ their new cooker, really helping to push the lifestyle benefits of owning a Britannia range cooker.”

Retailers interested in finding out more can view the video clips here

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