Range cooker specialist Britannia has started a high impact new press advertising campaign. Launching in August, it will run until the end of 2008.
The adverts are designed to show how a Britannia range cooker becomes the centrepiece of the room, while the glamorous backdrop sets an aspirational tone and emphasises the quality of Britannia’s product.
The advert executions continue to focus on the 110cm Dynasty XG range cooker, the 100cm Classic XG range cooker and the entry level 100cm E Line cooker while a new advert featuring the new Nina Campbell Range cooker is also added.
The ads, from Manchester agency Connectpoint, are mainly targeted at those with a passion for design and cooking, and will be seen across home interest lifestyle titles such as Good Housekeeping, Ideal Home and Country Living; as well as more specialist kitchen titles such as Utopia, Kitchen Bedroom Bathroom and Essential Kitchen Bedroom Bathroom; and renovation titles such as Move or Improve and Homebuilding and Renovating.
Learn more about our Nina Campbell Range Cookers