Britannia Range Cooker Brochure and DVD

Britannia is bringing its brochure to life with the launch of a brand new DVD, designed to help consumers better understand the specification of its range cookers and the benefits of cooking with them.

The lively content, which sees a professional chef help a new Britannia owner cook a meal for a sumptuous dinner party, has been designed to show off USPs such as the Chef Top hotplate feature and the Quickstart pre-heat system. As well as giving consumers some great menu ideas, it also draws attention to the benefits of multi-functional cooking, telescopic shelves and the rotisserie.

Issued with every brochure request, the DVD, which was shot in the home of a Britannia owner, will be available to retailers, both as a staff training tool and a sales aid for customers.

Henneke Duistermaat, Director of Marketing at Britannia, comments:  “We are constantly looking for ways to help retailers convert leads and while our brochure does a great job of showing off the diversity of our range, we wanted to complement it with something that would really communicate the pleasure of cooking with a Britannia range cooker.”

She continues:  “Seeing the Sigma model in action on the DVD does this perfectly and is probably the next best thing to consumers ‘test-driving’ their new cooker, really helping to push the lifestyle benefits of owning a Britannia range cooker.”

Retailers interested in finding out more can view the video clips here

Range cooker specialist Britannia is adding Gloss Black as a standard option on its popular E Line model.

The move follows strong sales of the finish on Britannia’s Sigma range cooker.  Henneke Duistermaat, Director of Marketing at Britannia, comments:  “There is a real trend at present towards introducing colour into the kitchen and as such, we were keen to have another option, alongside timeless stainless steel, for the E Line.  Having seen the popularity of the Sigma version, we decided on Gloss Black to complement the sleek, modern styling and believe it will have strong appeal to the younger homeowners, who are often drawn to this model.”

Designed to offer Britannia’s design and quality at an entry level price, the E Line range cooker gives an impressive specification, including a six burner hotplate, a nine function oven with Quickstart pre-heat system and a fully automatic programmer and minute minder, plus a four function oven with rotisserie.

The Gloss Black finish is available on both the 90 and 100cm range cooker models and coordinating plinth kits can also be supplied.  Prices start at £1,549.

Learn more about our E Line Range Cookers