Leading range cooker specialist Britannia has recently implemented the lead management tool “Salesforce”. The software allows Britannia to manage leads generated by its advertising campaigns more efficiently and more effectively.

“Salesforce” allows Britannia to download brochure requests directly from its website. It also facilitates automatic e-mailing and e-mail campaigns. It also allows leads to be allocated to account managers who can now keep in touch with consumers who are looking to buy a range cooker in the next few months.

Henneke Duistermaat, Director of Marketing at Britannia, comments:  “I am delighted with the implementation of Salesforce. It allows us to use our leads more effectively. For the first time we have been able to measure the quality of our leads and the conversion of leads into sales. It is fantastic to find out that the leads generated by our marketing campaigns are so good. We convert a lot more of them into sales than we had estimated.”

Salesforce.com is the UK’s Leading CRM Software-as-a-Service. For more information visit www.salesforce.com.

Sales of induction range cookers exceed expectations at Britannia. The new 6 zone  induction range cookers were launched in September and sales of displays as well as consumer orders are going extremely well. The induction range cookers are popular for live displays in showrooms and the first live cooking demonstration on a Britannia induction range cooker has already taken place in Wales.

At a live demonstration the features and benefits of the induction hob can be shown. Britannia’s induction hotplate, for instance, allows precise heat control for delicate sauces or melting chocolate; the boost function allows rapid boiling of large amounts of water; while the child lock facility and the residual heat indicators are helpful safety features for those with kids who love helping out in the kitchen.

Henneke Duistermaat, Director of Marketing at Britannia, comments:  “The launch of induction range cookers has been supported by a dedicated induction brochure explaining the benefits of induction. This will have helped the sales of these range cookers with induction zones as sales have gone far better than expected when we launched the cookers last month. ”