Britannia Range Cooker Brochure and DVD

Britannia is bringing its brochure to life with the launch of a brand new DVD, designed to help consumers better understand the specification of its range cookers and the benefits of cooking with them.

The lively content, which sees a professional chef help a new Britannia owner cook a meal for a sumptuous dinner party, has been designed to show off USPs such as the Chef Top hotplate feature and the Quickstart pre-heat system. As well as giving consumers some great menu ideas, it also draws attention to the benefits of multi-functional cooking, telescopic shelves and the rotisserie.

Issued with every brochure request, the DVD, which was shot in the home of a Britannia owner, will be available to retailers, both as a staff training tool and a sales aid for customers.

Henneke Duistermaat, Director of Marketing at Britannia, comments:  “We are constantly looking for ways to help retailers convert leads and while our brochure does a great job of showing off the diversity of our range, we wanted to complement it with something that would really communicate the pleasure of cooking with a Britannia range cooker.”

She continues:  “Seeing the Sigma model in action on the DVD does this perfectly and is probably the next best thing to consumers ‘test-driving’ their new cooker, really helping to push the lifestyle benefits of owning a Britannia range cooker.”

Retailers interested in finding out more can view the video clips here